While dedicating himself to production, GustavoLombardo never abandoned the distribution sector, a less risky and moreprofitable path, useful in getting over unstable financial moments fast.
Gustavo, and latterly Goffredo, tried toimplement differentiation in their offer within distribution too: on the onehand they engaged in indulging the public’s tastes with genre products, leadingactors, spectacular films and on the other in distributing products notfinalized towards commercial outcomes.
Titanus clinched international deals inorder to broaden its slate of good artistic level American films showingspectacular traits at the same time, in harmony with changes in audience trends.
Following its reinforcement in the Sixties tocompensate for difficulties in production, Goffredo Lombardo definitively soldhis distribution division to Edison in order to dedicate himself to producing televisionfiction.